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April 24, 2019

People like to stay put when confronting new business challenge

Reasons why are seen as important in an era of energy industry transition in Alberta
People like to stay put when confronting new business challenge
People like to stay put when confronting new business challenge

A researcher at the will be travelling thousands of kilometres around the world to find out why most people prefer to start businesses in their own hometown.

鈥淚t鈥檚 interesting they like to start their businesses where they grew up, but it鈥檚 not entirely clear what all the reasons are,鈥 says Dr. Seok-Woo Kwon, PhD, adding the preference holds true even when other locations might be more advantageous economically.

Kwon will be heading to Sweden, where he has been invited to conduct research at the at Link枚ping University. As someone chosen to be one of the institute鈥檚 inaugural Robert K. Merton Visiting Research Fellows for 2019, he will be studying an issue of some relevance to Albertans.

鈥淲e are going through an energy industry transition,鈥 he says, pointing not only to the recent plunge in provincial oil prices caused by lack of pipeline access, but to growing global pressure on everything from to governments to nudge the world鈥檚 economy toward sustainable energy.

Success Rate Daunting

As unemployed Alberta energy workers increasingly seek to begin new livelihoods as entrepreneurs in entirely different fields, they are starting over in more ways than one, says Kwon, who is a Robson Professor in Entrepreneurship at Haskayne.

鈥淚 think the old social relationships that people have built over the years are very much , so we are just beginning to develop the new contacts and social support system for things like hi-tech entrepreneurship. How do you go about building that social support when you don鈥檛 have it?鈥

Although Calgary has a strong culture for entrepreneurship, the success rate for establishing new businesses may be just as challenging as it is in other cities, says Kwon.

鈥淲e know that it is a very, very low percentage regardless of the specific numbers, so it can be a high risk career choice,鈥 he says. 鈥淧eople typically say it鈥檚 due to the funding available for businesses, but if I had to say one thing about why new businesses fail, it would be that coming up with interesting ideas and being able to execute them can be very challenging, and that鈥檚 true everywhere, not just in Calgary.鈥

Giving potential entrepreneurs the knowledge they need to successfully compete in the global marketplace is a top priority at Haskayne, says Kwon. 鈥淭he university is putting a huge amount of emphasis on teaching future entrepreneurs,鈥 he says.

鈥淏ut at the same time, it is hard to know in some ways what really works. We are still at a very early stage in terms of scientific research about how we can encourage more entrepreneurship.鈥

Relationships Important

As someone who is interested in studying such questions from a sociological perspective, Kwon will be using the extensive resources available in Sweden. 鈥淚t鈥檚 a very well-organized country and they have very good record keeping, so they have fantastic data that I can access to study why some people move from regular employment to entrepreneurship,鈥 he says.

Kwon will be in Sweden starting April 1, where he will conduct research for one month. He plans to collaborate with several colleagues at the Institute for Analytical Sociology, including professor of management , to partly learn not only why most entrepreneurs start businesses in their hometown, but also why such people tend to be more successful.

鈥淚s it because there is some store of resources that they could tap, for example, such as their families, or their social contacts?鈥 says Kwon. 鈥淪tarting a successful business takes economic ability, but it鈥檚 also very much related to the social relationships that people develop.鈥

Dr. Seok-Woo Kwon, PhD

Dr. Seok-Woo Kwon, PhD